AI Insights · Timothy · April 2025
Top 5 iOS Decoration Games in the UK: Q1 2025 Performance
Explore the performance trends of the top decoration games on iOS in the UK during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top decoration games on iOS in the UK showcased varied performance trends, as reported by Sensor Tower.
Gardenscapes from Playrix saw a fluctuation in weekly revenue, peaking at around $325K at the start of January and ending at approximately $223K by the end of March. Weekly downloads experienced a notable rise mid-January, reaching over 26K, before tapering off to around 13K by the end of the quarter. Meanwhile, weekly active users grew from about 216K to 252K, indicating a steady engagement.
Travel Town - Merge Adventure by Moon Active experienced a steady weekly revenue, starting at $252K and decreasing slightly to $184K by the end of March. Downloads began at 17.6K, dropping to 12K by the quarter's end, while active users increased from 62K to a peak of 94K mid-quarter before settling at 77K.
Homescapes, another title from Playrix, showed a declining trend in weekly revenue, starting at $231K and closing at $165K. Downloads were relatively low, starting at 5.9K and dropping to 2.5K, while active users fluctuated slightly, remaining around 116K by the end of March.
Toca Boca World by Toca Boca AB demonstrated stable revenue, ranging from $142K to $159K throughout the quarter. Downloads varied, peaking at 22K in early January and decreasing to 10K by March's end. Active users showed a slight decline from 364K to 264K, maintaining robust engagement.
Seaside Escape®: Merge & Story from Microfun Limited had a gradual decrease in weekly revenue, starting at $159K and ending at $129K. Downloads and active users both saw a downward trend, with downloads dropping from 20K to 2.6K and active users fluctuating from 120K to 86K.
For more detailed insights and data on these applications, visit Sensor Tower.